eCommerce

Lubricants

Optimize Your Customer Interactions

Your business spends a lot of time interacting with your customers, and most of those activities fall into two buckets:

  • Transactional (place order, pay invoice, request RMA, etc)
  • Requests for information (check price, check inventory, request tracking, etc)

Your DM2 Petroleum Insights system holds all the data needed to conduct these customer interactions, but did you know this data can be unlocked so the customers can self-service most of these activities? Integrating your website with your DM2 Petroleum Insights system can also enable tools to help your inside and outside reps get, keep, and grow customers.

Leverage the power of the web to help increase customer satisfaction and enhance your bottom line. DM2’s WebLink interface combined with our Website Pipeline’s web portal option will enable customers and dealers to login to view and print:

Daily Fuel Pricing

Dealer EFT Notifications

Dealer Credit Card Batches

Sales Order History

Open Invoices

Invoice History

Account Information

Your Website: Open 24/7

Providing a platform for managing customer interaction allows your customers access outside the normal workday hours of your office, or those of your sales/customer service reps. This helps your business grow beyond the traditional boundaries of business hours and time zones – even when your DM2 Petroleum Insights system is offline.

Improved Employee Output

By letting your customers move to an automated self-service model, you free up your reps to focus on more important things: finding new customers, building relationships, and growing your business. If you already have a website taking orders, and your employees are re-keying them into your DM2 system, switching to an integrated solution will reduce your order entry errors – to zero.

More Than Just A Cart

When people hear the word “e-commerce,” they tend to think of one thing: a shopping cart. Today’s B2B platforms, however, are much more than a shopping cart, or a product catalog. Customers expect their pricing, their products, and their order/invoice history from your website.

A complete Customer Interaction Management (CIM) platform, like the one offered by our eCommerce partner, Website Pipeline, offers these tools to your customers. Platforms like these also serve a third audience – your other websites and applications. The data can pass from your CIM platform into mobile apps, customer-specific websites, and just about anything else you can imagine.

You can also give your customers the ability place orders and pay open invoices on-line with the Shopping Cart and payment options available through Website Pipeline.

Download the DM2 Web Portal sales data sheet below:

Operate cardlocks? Click here to learn how you can offer your cardlock customers access to their cardlock account information 24 hour a day, 7 days a week with DM2’s eCardLink Web Portal.